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Branding: A Week in the Life of a Digital Agency

I love this time of year; the sky’s clear and it’s warm, with a little chill. The shadows on and from the buildings are deep and defined. Branding projects are progressing nicely.

branding-seabrook-associates

We’re currently shaping the content for AFS Biomass’s new website, refining the layouts to suit the content.

Buju Architects’ brand is moving on too. We’ve had productive conversations with the client of late. Creating a brand that is clear and well-defined is always challenging – though enjoyable.

Discovering through conversation, through interrogation what the brand stands for is fundamental to a successful outcome.

Discovering through conversation, through interrogation what the brand stands for is fundamental to a successful outcome.

Moving out of our comfort zone, out of our existing thinking, to discover where the coordinates of a brand are is, by its nature, uncomfortable.

Handling it with the best intentions on the part of both designer and client makes for a stimulating experience, however. Discovering your brand’s purpose and position within the market creates real clarity and confidence. And, as we know, your market, your customers are drawn to confidence.

It’s a real privilege working on a company’s brand, something we never take for granted. For a client to say ‘We want to work with you to help define, shape and realise our company’s brand identity for this next phase of business’ is always an honour.

Brand building is never easy, nor should it be. We’re problem solving. We’re creating something that didn’t exist before.

Alongside AFS and Buju, we’re also redesigning the website of Counselling Rooms, based in Chorlton – a not-for-profit social enterprise company providing private counselling at affordable rates.

Mental health is something that we as a society are beginning to value. Redesigning the website will help the organisation to offer a better digital experience for its clients.

And, finally, we’re working on the rebrand of our long-term client 2000trees Music Festival, which is really exciting.

We’ve been working with these guys since 2007, creating iterations of their brand and digital assets for over a decade. This new incarnation will add – or reveal – another layer of confidence in the festival by removing the unnecessary elements of the brand identity and refining what the brand is and what it stands for.

That’s something that can only come with time.