A quick roundup of the latest news and events, for the busy marketing professional you are.
A Spotlight on SEO
You’ve probably heard a lot of fuss about the changes to Google’s search engine results pages (SERPs).
In case you’re not clued up, here’s what happened:
Google has scrapped right-hand adverts, replacing them with an additional advert in the main, left- hand column, and three at the bottom. This means organic results are pushed further down, putting a premium on Google ads and driving the cost of PPC marketing.
As we prepare for a mobile-first world, it’s essential to protect your ranking. So have a chat with your SEO and PPC team to discuss how these changes affect you.
Productivity App of the Month
Managing in-house teams and contractors can be a challenge. Emails are great, but when working as a team, you need clear, instant communication, right?
Slack is a godsend that if you’re not already using, you should really check out. This app makes it easy to set up multiple projects, upload files, and assign team members to channels. You can even integrate with other productivity apps like Trello.
With over 2.7 million users, it’s causing waves in the marketing world, bringing your team together and putting you back in control. What’s not to love?
Around the Web in a Day
At Seabrook, we love creativity and the pioneers that champion it. So it was certainly a sad day in the office when we heard about the passing of Prince.
To commemorate His Royal Badness, illustrator Gary Card has created a gorgeous animated GIF showcasing the icon’s seminal hairstyles over the past 40 years.
Turn up the volume on your all-time favourite hit and show Prince some appreciation.
Stat of the Month
Did you know – Brits are 63% more likely to open an email with an emoji?
According to Mailjet, we’re a sucker for a smiley. Well, you opened this email, didn’t you! ☺
We told you it wouldn’t take long to read our marketing roundup. We’ll be back next month with hot-off-the-press stats and news as we bring you issue #2.