Your brand isn’t static. Or standalone. And neither is it a single expression of who you are and what you represent.
The right logo, name, symbols, typefaces and colours.
No. Your brand reaches across every marketing touchpoint – your websites, your email marketing, your stationary, your clothing, your ads, packaging, exhibition stands, vehicle livery – anywhere.
And everywhere it reaches it must represent you, your values and your value in the context of that touchpoint.
And because your brand identity reveals itself in such a range of contexts and mediums, each treatment deserves a properly contextual and sympathetic approach.
There’s little we enjoy more than strapping a brand identity brief to a chair, shining a bright light into its eyes and interrogating it to within an inch of its life.
But then again, that’s pretty much the least you should expect. A relentless exploration in pursuit of identity.
The pain, in truth, is all part of the pleasure. The pleasure in definition. In standing apart. In scratching your unique mark on your sector. Cutting your initials into sector stone. Your brand inscription. Yours alone.
Whatever the touchpoint. Whatever the medium.