The client, who has extensive experience in the drinks industry, approached us, via our product design partner Lucid, after they spotted a gap in the market for a new soothing flu drink.
They recognised that the term ‘manflu’ has become a popular phrase for cold and flu symptoms and wanted Seabrook Associates to help them to create a strong brand.
MANFLU already had an existing design identity when they approached our studio. The client asked us to review this and to develop new branding that would work in conjunction with the strong name of the product.
We were also asked to create competitive designs for several other MANFLU products that would fit in with the brand identity that we had established.
Achievements
Seabrook Associates created a powerful brand identity for the product which accurately adhered to the client’s specifications.
We also presented the new identity within the set deadline and in accordance with the client’s budget.
The client was then able to launch the product in more than 400 Sainsbury’s stores across the UK due to their confidence in MANFLU brand.
Thanks to these achievements the client has since approached us to make a Stage One website which will showcase the MANFLU product in a professional way and link to the company’s social network marketing campaign.
We will continue to work with the MANFLU product and aid its development as the company grows.
Testimonial
“I’m absolutely delighted with the services that Seabrook Associates provided us with on the MANFLU project.
“The brand identity they created fitted the product name and brief specifications exactly and their design direction has helped MANFLU to compete at the top of our industry.
“We decided to let them develop our website after they did such a successful job of branding the MANFLU range and we were again chuffed to bits with the site they developed.
“My team and I are looking forward to working Seabrook Associates again in future on other products and on our MANFLU marketing campaign,” John, founder of MANFLU.
